Taiwan magician casts spell in China

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Taiwan magician casts spell in China

Postby long_way » Mon Jul 19, 2010 8:40 am

Taiwan magician casts spell in China
By Amber Wang (AFP) – 1 day ago

TAIPEI — Taiwanese magician Lu Chen has cast a spell over millions of television viewers in China, breaking into the big time with a mix of classic illusions and modern trickery.

China's vast showbiz market is the focus of a growing number of Taiwanese entertainers hoping to take their name recognition and money-making potential to a whole new level -- and Lu has charmed his way onto the charts.

He ranks 13th on the list of Chinese celebrities produced by Forbes magazine, which also lists him as the seventh most searched for on the Internet and puts his annual income at 43 million yuan (6.3 million US dollars).

Lu's big break came in 2009 when he joined the elite list of entertainers to appear on China's most-watched programme -- the Lunar New Year evening show, which boasts a billion viewers.

"For many performers it's a top honour and a life-long goal to get on the show," Lu told AFP after performing recently in Taipei. "I didn't expect my chance to come so fast."

His eight-minute gig was voted one of the most popular segments of the show, ensuring a spot for the following year while bringing him lucrative performing and endorsement deals.

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