Apple Brings Its iPad to China

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Apple Brings Its iPad to China

Postby long_way » Mon Sep 13, 2010 8:43 am

Apple Brings Its iPad to China


BEIJING—Apple Inc. said it plans to begin official sales of the iPad tablet computer this week in China, the company's latest move to expand its retail offerings in a market it had long neglected.

Apple said Monday that Wi-Fi models of the iPad will be available to customers through its two Apple stores in China and through authorized resellers, beginning Friday at 10 a.m. Until now, users in China have bought iPads brought into the country by traders on the country's flourishing gray market, in which prices are high.

As with many foreign electronics products, the iPad's price will be higher in China than in the U.S. Apple said it will charge from 3,988 yuan ($590), for the 16-gigabyte iPad, to 5,588 yuan ($826), for the 64-gigabyte model. That's a premium of about 18% over the U.S. price of between $499 and $699. But it's less than the price Chinese users have been paying to buy iPads on the gray market, where they run as much as $1,000.

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